Lead Generation & Promotion

Fill the Pipeline to Boost Revenue

Inbound and Outbound Marketing Programs

Proactively reaching out to new prospective customers and making it easy for in-market prospects to find your company are both integral parts of a complete marketing program. We craft customized programs targeted to the unique needs of B2B technologies companies.

Some B2B technology audiences are easy to find; others can be difficult to reach. That’s why we use a variety of methodologies and media to reach your ideal audience. 

No lead generation program would be complete without considering the sales follow up and ongoing nurturing programs. Unfortunately many marketing leads are wasted. Aberdeen Group reports that only 20% of marketing leads are ever followed up by sales reps, but 80% of ignored prospects will go on to purchase from someone within 24 months. The right nurturing campaigns can help make sure it’s you and not your competitors.

Content Marketing & Drip Campaigns

Content Marketing & Drip Campaigns

Successful inbound marketing demands great content.  Our team has experience crafting high-value content for every stage of the selling cycle: blogs, articles, white papers, videos, success stories, etc.  We also work with industry experts, analysts, and influencers to create high quality content for our clients.

The ability to offer great content to your customers  boosts engagement with your brand and helps educate your prospects about your company’s unique value. We use it to fuel ongoing drip campaigns to keep you top of mind among your audience members.

 

Webinars & Online Promotions

Webinars & Online Promotions

We offer full-service webinar production and promotion services to facilitate sharing your messages with prospects. We can help plan your participant recruitment campaigns to external audiences, your own house list or via media partners. We also coordinate online promotion campaigns with strategically selected vertical industry publications and associations to help you reach the right people in your target markets.

Direct Mail

Direct Mail, Swag, and Gifting Programs

Old school snail mail is back! From simple postcards and greeting cards to custom gift and swag packages, sending your message “IRL” is a great way to cut through the clutter. We can help you plan and fulfill a one-time campaign or set up a gifting platform that’s fully integrated with your CRM and marketing automation systems.

Trade Shows

Trade Shows

We offer full-service webinar production and promotion services to facilitate sharing your messages with prospects. We can help plan your participant recruitment campaigns to external audiences, your own house list or via media partners. We also coordinate online promotion campaigns with strategically selected vertical industry publications and associations to help you reach the right people in your target markets.

Search Engine Optimization

Search Engine Optimization

We help you get your content read with a strong organic search optimization foundation. We provide in-depth site audits, on-page and on-site search optimization, link building campaigns and ongoing monitoring.

Paid Search Campaigns

Paid Search Campaigns

We help companies leverage Google Adwords, Facebook, LinkedIn, Reddit, and other ad networks for actively managed search advertising campaigns that boost brand recognition and cost effectively generate leads.

Inside Sales, Telemarketing, & Customer Success

Telemarketing/Inside Sales

We help companies leverage Google Adwords, Facebook, LinkedIn, Reddit, and other ad networks for actively managed search advertising campaigns that boost brand recognition and cost effectively generate leads.

Partner Programs

Partner Programs

Build and leverage mutually beneficial relationships with companies, consultants, and influencers who also serve your target audiences. We can help you design technical and business partner programs, recruit partners, and manage joint promotions.

Free Consultation

What would you like to achieve? Talk to a CMO about your goals and your best options for reaching them.

Free 2024 Marketing Plan

Sign up for a Fractional CMO or Marketing SWAT Team plan before March 31, 2024, and get a free strategic marketing plan custom designed for your company.