Lead Generation & Promotion
Fill the Pipeline to Boost Revenue
Inbound and Outbound Marketing Programs
Proactively reaching out to new prospective customers and making it easy for in-market prospects to find your company are both integral parts of a complete marketing program. We craft customized programs targeted to the unique needs of B2B technologies companies.
Some B2B technology audiences are easy to find; others can be difficult to reach. That’s why we use a variety of methodologies and media to reach your ideal audience.
No lead generation program would be complete without considering the sales follow up and ongoing nurturing programs. Unfortunately many marketing leads are wasted. Aberdeen Group reports that only 20% of marketing leads are ever followed up by sales reps, but 80% of ignored prospects will go on to purchase from someone within 24 months. The right nurturing campaigns can help make sure it’s you and not your competitors.
Content Marketing & Drip Campaigns
Successful inbound marketing demands great content. Our team has experience crafting high-value content for every stage of the selling cycle: blogs, articles, white papers, videos, success stories, etc. We also work with industry experts, analysts, and influencers to create high quality content for our clients.
The ability to offer great content to your customers boosts engagement with your brand and helps educate your prospects about your company’s unique value. We use it to fuel ongoing drip campaigns to keep you top of mind among your audience members.
Webinars & Online Promotions
We offer full-service webinar production and promotion services to facilitate sharing your messages with prospects. We can help plan your participant recruitment campaigns to external audiences, your own house list or via media partners. We also coordinate online promotion campaigns with strategically selected vertical industry publications and associations to help you reach the right people in your target markets.
Direct Mail, Swag, and Gifting Programs
Old school snail mail is back! From simple postcards and greeting cards to custom gift and swag packages, sending your message “IRL” is a great way to cut through the clutter. We can help you plan and fulfill a one-time campaign or set up a gifting platform that’s fully integrated with your CRM and marketing automation systems.
Trade Shows
We offer full-service webinar production and promotion services to facilitate sharing your messages with prospects. We can help plan your participant recruitment campaigns to external audiences, your own house list or via media partners. We also coordinate online promotion campaigns with strategically selected vertical industry publications and associations to help you reach the right people in your target markets.
Search Engine Optimization
We help you get your content read with a strong organic search optimization foundation. We provide in-depth site audits, on-page and on-site search optimization, link building campaigns and ongoing monitoring.
Paid Search Campaigns
We help companies leverage Google Adwords, Facebook, LinkedIn, Reddit, and other ad networks for actively managed search advertising campaigns that boost brand recognition and cost effectively generate leads.
Telemarketing/Inside Sales
We help companies leverage Google Adwords, Facebook, LinkedIn, Reddit, and other ad networks for actively managed search advertising campaigns that boost brand recognition and cost effectively generate leads.
Partner Programs
Build and leverage mutually beneficial relationships with companies, consultants, and influencers who also serve your target audiences. We can help you design technical and business partner programs, recruit partners, and manage joint promotions.
Free Consultation
What would you like to achieve? Talk to a CMO about your goals and your best options for reaching them.
