Is your company struggling to reach growth targets? Are your sales reps clamoring for more leads or failing to close important deals? Is your marketing team overworked, shifting from project to project, yet not quite achieving the results you need?
In today’s fast-paced technology business landscape, driving growth and gaining a competitive edge for your software company requires an innovative and strategic approach. VelocityMarketing’s fractional CMO service is designed to accelerate your performance. Our fractional CMOs are experienced professionals adept at unlocking your business potential by developing and implementing comprehensive and tailored marketing strategies to support growth and enhanced profitability across the entire customer journey.
Mid-level and junior marketers usually specialize in one or two a specific area of marketing: events, online ads, content, SEO, etc. They might be great at implementation, but they often lack the experience and strategic focus to tightly align marketing tactics to the company’s broader business goals.
Having an experienced CMO establish a clear marketing strategy and implementation priorities can help your team focus on the most important initiatives. A systematic plan eliminates random acts of marketing and sequentially focuses team resources and marketing budgets on the right projects at the right time.
We blend strategic oversight with tactical execution, covering all bases from customer journey mapping, content marketing to growth hacking, channel strategies, and much more. We align marketing strategies with your sales process, optimize customer retention, and support your product team to drive rapid business growth. Plus, our Marketing SWAT Team can help with implementation.
We’re here to grow your bottom line — not shrink it. Unlike full-time CMOs, we don’t require an expensive benefits package, a 6-figure salary or a 401(k) match. All you do is decide how much time you need and which results matter most.
Having internal staff who already know your products and your customers is a great advantage when jumpstarting your marketing programs. We love working collaboratively with internal product, sales, and marketing teams to build revenue engines.
The care and nurturing of your marketing team is crucial for your success. An experienced marketing leader not only keeps your team focused on the right priorities to get things done, but also mentors and develops their skills and talents. The result? Higher productivity, lower employee turnover, better resilience to handle changing market conditions, and higher return on total marketing spend.
If you don’t have an internal marketing team or your team is limited, we can help. With our Marketing SWAT team, we can bring in specialists for every aspect of marketing to get your projects done well and fast!
Wondering if you’re in the right place? We’re not your typical freelancer or marketing agency, but we’re a great fit if you and your team are struggling with complex marketing and sales challenges like these:
We leverage growth and maximize profitability
throughout the customer journey.
A Chief Marketing Officer (CMO) plays a crucial role in developing and leading a go-to-market (GTM) strategy for a company. The GTM strategy is essentially the plan that outlines how a company will bring its products or services to market and achieve a competitive advantage. Here’s an overview of some of the kinds of strategic marketing projects we do for software companies.
