Branding & Collateral
Show Customers the Soul of Your Company
Branding is More than Pretty Brochures
The faceless, monolithic corporation is a relic of the past. Even in a world of complex global supply chains and distributed work teams, more and more customers want to connect with the companies they buy from. People want to know who their leaders are and what the companies stand for. Even among B2B buyers, a strong brand can increase awareness and foster trust for your company.
A strong brand is more than a nice logo and pretty collateral. It’s greater than the cool pens and socks you give out at shows. Done well, a brand instantiates the value you deliver for your customers in a way that connects with them both empirically and emotionally. A great brand is rock solid not only in the logos, colors, and images you choose, but also in the voice, tone, and language that you use. It shows in the customer experiences you design and the products you make. Your brand values drive the kind of relationships you build with customers, employees, and vendors.
Your brand is the soul of your business. We can help you bring it to life.
We help you develop personas and value propositions for your targeted customer segments and then craft persuasive messaging to clearly communicate the value of your software and services. Deep understanding of customers and their needs and objectives is a critical foundation for driving growth. We use a messaging map framework that incorporates the best elements of the Strategyzer Value Proposition Canvas, April Dunford’s Obviously Awesome method, and Donald Miller’s StoryBrand hero journey.
Corporate Identity, Collateral & Sales Tools
Our team’s copywriters and designers can produce a complete suite of marketing and sales enablement tools for your team: product brochures, data sheets, solution brochures, company overviews, ROI calculators, trade show booths, banners, pitch decks, sales presentations, branded tchotchkes, and more.
We can design and implement complete websites, blogs, landing pages and even partner portals. Generally, we prefer building on the WordPress platform with the Elementor page builder so it is easy for our clients’ marketing teams to add new pages and make routine updates in-house. We also integrate websites with leading marketing automation and CRM tools for automated lead capture and routing to sales for prompt follow up. We also work with development teams to integrate the public website with the company’s software to support self-service signups, support ticketing, and usage tracking.