Here are a few of the projects Katherine Chalmers and her team have implemented for B2B technology companies. Some are ultra-low-budget projects for startups. Some are higher concept projects for more established companies. Some fall somewhere in between.
Click the images to view the documents and videos below.
Originally designed for government intelligence analysts, Rivium’s smart data discovery platform allows any non-technical subject matter expert to quickly find, analyze and share any kind of unstructured data. It closes the gap between big data resources and individual domain experts doing complex qualitative analysis.
Katherine developed the branding and messaging platform to help Berico Technologies prepare for the commercial launch of their platform with partner MarkLogic. We developed the commercial messaging platform, designed a new logo, wrote the website and collateral copy, then worked collaboratively with their internal UI designer to design and produce marketing collateral, case studies, a sales presentation, and the new website. We also put together sales enablement materials to support the MarkLogic sales team.
Nirmata simplifies and automates container life cycle management. The company’s hassle-free SaaS solution makes it easy for enterprise DevOps teams to seamlessly deploy Docker containers and effectively manage complex applications across multiple public and private cloud environments.
When Silicon Valley startup Nirmata was preparing to introduce the beta version of its innovative new Docker container management application at the VMworld and AWS re:invent shows, they asked Katherine Chalmers and her VelocityMarketing team to create their first data sheet and customer case study to use as marketing collateral for the show. We also created postcard handouts and a pre-show promo email for them to send their early fans.
Omnilert’s emergency notification systems make it easy to reach your people wherever they happen to be. Send alerts via text, email, voice, social media, web widgets and existing safety systems from an single intuitive interface. (Sold under the brand names Omnilert and e2Campus.)
Katherine Chalmers consulted as a senior marketing manager for the company leading projects in lead generation, content creation, marketing operations, web marketing, and product marketing for both the e2Campus and Omnilert brands.
Netuitive pioneered the application of machine learning and algorithmic analysis to the problem of enterprise IT performance management. The company created the first adaptive monitoring and analytics platform for enterprise infrastructures then later pivoted to deliver their solution for cloud infrastructure and web applications. By ingesting metrics from multiple data sources, Netuitive learns behaviors and utilizes pre-set dynamic policies that reduce the manual effort and human-guesswork typically required to monitor systems and applications. This unique technology enables IT operations and developers to automate performance analysis, detect relevant anomalies, and determine efficient capacity utilization.
Katherine Chalmers consulted as part of the company’s prelaunch branding team after the startup was acquired from the original founder in Atlanta. She later joined the team as a Marketing Programs manager. After leaving to start her own software company, Katherine returned as a consultant to rebuild the marketing team during the tumultuous pivot to a cloud-based SaaS offering.
SecondaryWire’s online mortgage auction site is transforming the secondary mortgage market. It helps loan sellers generate higher yield spreads and commissions while dramatically reducing the overall cost of loan acquisition/origination for loan purchasers.
Silicon Valley startup SecondaryWire engaged Katherine Chalmers and her VelocityMarketing.com team to develop messaging for a completely new kind of B2B service for the mortgage industry. We created a message map, a starter logo, and corporate identity package, and their first website. As the product matured, we worked with their development team to integrate the starter website into the app and provided enhanced graphics. We enhanced their logo and branding. We also wrote, storyboarded, and managed production for their explainer video and designed and produced their first trade show booth.