Online Course

How to Write an Epic
Customer Case Study

The critical building blocks you need to craft a profitable go-to-market pricing strategy for your B2B SaaS company

Power your marketing with the power of story

 Storytelling is central to the human experience.  Great stories inspire us and teach us in ways simple exposition cannot. Why is storytelling so powerful? A well-crafted customer story can elicit a shared experience between your customers and your prospects. 

This online course will walk you through each step in creating an outstanding customer case study for your B2B marketing program. You’ll learn:

  • Why great stories are so compelling
  • How to prepare for your customer interview, including a list of starter questions
  • How to structure your case study
  • Finishing touches that give your story polish
  • How to promote your case study

We hope you will find this course helpful!

Case Study Course

Register here to access the free course replay

Katherine Chalmers

About the Presenter

Katherine Chalmers

Katherine Chalmers is a fourth-generation female entrepreneur with a passion for innovative technology and an addiction to growth hacking for fast-paced startups.  She’s spent the past 25 years building marketing programs and organizations for B2B software and tech companies.

Currently, as lead CMO at, she works as a CMO for hire, helping B2B software and technology firms with their branding and go-to-market growth strategies. 

She earned an MBA from Emory University, a BA in History and Global Policy Studies from the University of Georgia, and studied at the Institue d’Etudes Politiques (Science Po) in Paris, France. She is also a graduate of’s Founder Institute.