Is your B2B software company hitting a growth ceiling? You’re not alone. Many tech firms struggle with aligning marketing execution with revenue targets. Our fractional CMO services for B2B tech companies offer experienced leadership to recalibrate your growth trajectory.
We specialize in strategic marketing consulting for tech firms, delivering customized growth frameworks, performance-driven execution, and seamless alignment across sales and marketing. From refining your marketing funnel to accelerating customer acquisition and boosting marketing ROI, we bring clarity, focus, and velocity.
Unlike mid-level marketers focused on daily tasks, our CMO advisory services elevate your entire strategy. We identify missed opportunities, cut waste, and drive scalable marketing optimization across content, brand, and digital channels.
At Velocity, we go beyond consulting. Our outsourced marketing leadership for B2B companies gives you real-time access to high-impact, executive-level insights, paired with tactical execution from our specialized Marketing SWAT Team—all geared toward tech sales growth and measurable outcomes.
Why commit to a full-time executive when your growth demands agility? Our fractional CMO for scaling technology companies gives you flexible, on-demand marketing leadership, optimized for digital disruption and revenue acceleration.
Your current marketing team has potential. We unlock it. Through executive marketing leadership consulting, we mentor your team while building infrastructure for sustainable growth. Expect sharper execution, smarter strategy, and a leap in marketing performance.
Starting from zero? Velocity’s outsourced CMO solutions for software companies come with a battle-tested team fluent in startup marketing, marketing automation, and full-service digital marketing. We plug in fast and drive results from day one.
Yes—if you’re preparing for a funding round, entering new markets, or experiencing growth plateaus. If your demand generation is inconsistent or your marketing funnel isn’t converting, it’s time to bring in a fractional CMO for tech.
Rapidly scaling a B2B tech startup or software company without a dedicated VP of Marketing or in-house strategic leadership.
Preparing for a major product launch, geographic expansion, or acquisition and need interim CMO guidance for a seamless go-to-market (GTM) strategy.
Undergoing a digital transformation or rethinking your integrated marketing strategy to better align with shifting buyer behavior and competitive dynamics.
Laying the foundation for a long-term branding strategy, repositioning your technology marketing, or differentiating your brand in saturated B2B markets.
In need of a custom marketing strategy for B2B technology companies that includes demand generation, marketing automation, and performance-driven lead generation tied to real business outcomes.
We leverage growth and maximize profitability
throughout the customer journey.
A Chief Marketing Officer (CMO) plays a crucial role in developing and leading a go-to-market (GTM) strategy for a company. The GTM strategy is essentially the plan that outlines how a company will bring its products or services to market and achieve a competitive advantage. Here’s an overview of some of the kinds of strategic marketing projects we do for software companies.
Your strategic growth partner for aligning business vision with digital execution. We lead tech marketing innovation, channel mix, positioning, and customer-centric engagement strategies.
Get a data-driven edge. We optimize decisions using performance marketing analytics, attribution insights, and conversion intelligence to improve your marketing ROI.
We uncover high-value market segments, analyze competitors, and craft your technology-focused marketing approach using market-backed insights.
Our branding frameworks clarify your voice and differentiate your software company marketing with a sharp, consistent narrative.
We create and refine buyer personas with behavioral, demographic, and psychographic inputs to drive targeted messaging and high-impact content marketing.
We design seamless journeys from awareness to advocacy—every stage mapped for optimization and B2B lead generation.
We guide value-based pricing and product packaging that speaks to your market’s decision-makers and accelerates business growth.
We engineer GTM campaigns for launches that scale fast, integrate messaging across channels, and maximize customer growth from day one.
Our B2B sales and marketing alignment unlocks more efficient pipelines, better lead quality, and tighter feedback loops.
Multi-channel growth starts with strategy. We expand your reach through integrated digital marketing, strategic partners, and vertical-specific channels.
We develop co-marketing, affiliate, and partner models to fuel indirect growth across your industry ecosystem and drive long-term revenue optimization.
