Lead Generation & Promotion
Fill the Pipeline to Boost Revenue
Elevate Your Pipeline with Strategic Lead Generation
In the competitive realm of B2B technology, a robust lead generation strategy is paramount. At Velocity Marketing, we specialize in crafting tailored inbound and outbound marketing programs designed to attract and convert high-quality leads. Our expertise in B2B marketing, software marketing, and tech marketing ensures your brand resonates with the right audience.
We understand that some technology markets are more accessible than others. Therefore, we employ a mix of methodologies and media to effectively reach your ideal customers. Recognizing that only 20% of marketing leads receive follow-up from sales reps, yet 80% of ignored prospects eventually make a purchase within 24 months, we implement nurturing campaigns to keep your brand top-of-mind, ensuring prospects choose you over competitors.
Engaging Content & Drip Campaigns
Successful inbound marketing hinges on delivering valuable content that resonates with your audience. Our team excels in creating high-quality content across various formats, including blogs, white papers, videos, and case studies, tailored to every stage of the buyer’s journey. By collaborating with industry experts and influencers, we ensure your content not only informs but also builds trust and authority.
Furthermore, we leverage this content to fuel ongoing drip campaigns, maintaining consistent engagement with your audience. These campaigns are instrumental in educating prospects about your company’s unique value proposition, ultimately driving conversions and fostering long-term customer relationships.
Webinars & Online Promotions
Webinars serve as a powerful tool for sharing your message and establishing thought leadership. We offer comprehensive webinar production and promotion services, assisting in planning participant recruitment campaigns targeting external audiences, your existing contacts, or through media partners. Additionally, we coordinate online promotion campaigns with strategically selected industry publications and associations, ensuring your message reaches the right people in your target markets.
Direct Mail, Swag, and Gifting Programs
In an era dominated by digital communication, tangible outreach methods like direct mail and gifting can significantly enhance your marketing efforts. From simple postcards to customized gift packages, we help you create memorable experiences that cut through the digital noise. Whether planning a one-time campaign or establishing a gifting platform integrated with your CRM and marketing automation systems, our solutions are designed to leave a lasting impression.
Trade Show Engagement
Participating in trade shows offers a unique opportunity to connect with potential clients face-to-face. We provide end-to-end support for trade show involvement, from pre-event promotions to post-event follow-ups. Our strategies ensure that your presence at these events translates into meaningful engagements and qualified leads.
Search Engine Optimization (SEO)
Enhancing your online visibility is crucial for attracting organic traffic. Our SEO services include comprehensive site audits, on-page and off-site optimization, link-building campaigns, and continuous performance monitoring. By implementing a strong SEO foundation, we help your content rank higher in search engine results, driving more qualified traffic to your website.
Paid Search Campaigns
To compliment your organic efforts, we manage paid advertising campaigns across platforms like Google Ads, Facebook, LinkedIn, and Reddit. Our targeted ad strategies are designed to boost brand recognition and generate cost-effective leads, ensuring a higher return on investment.
Telemarketing/Inside Sales
Direct outreach remains a vital component of a comprehensive marketing strategy. Our telemarketing and inside sales services focus on engaging prospects through personalized communication, nurturing leads, and facilitating seamless transitions to your sales team. This approach ensures that potential clients receive the attention they need to move through the sales funnel effectively.
Strategic Partner Programs
Building alliances with companies, consultants, and influencers who serve your target audience can significantly expand your reach. We assist in designing and implementing partner programs that foster mutually beneficial relationships, enhancing your market presence and driving lead generation through trusted networks.
Free Consultation
What would you like to achieve? Talk to a CMO about your goals and your best options for reaching them.
