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Every company deserves a great marketing strategy
Growing a B2B technology company is tough – and it takes a lot more than just building a great product. That’s why having an experienced marketing leader to guide your company’s go-to-market growth strategy is so helpful. It’s so much easier to have someone who’s been there to help you navigate the five Ps of marketing and sales (product, price, place/channels, promotion, and persuasion).
Unfortunately, many companies lack the resources to hire a deeply experienced chief marketing officer who can lead marketing from the perspective of the business as a whole, not just the tasks within the marketing function. We believe that with the right guidance, your internal teams and freelancer vendors can deliver outstanding results. VelocityMarketing.com is dedicated to helping CEOs, Marketing Directors, and Investors get the right strategic guidance when they need it – even before they are ready to hire a full-time CMO.
Is hiring an outsourced CMO for you?
Wondering if you’re in the right place? We’re not like a typical freelancer or marketing agency, but we might be a good fit if you and your team are struggling with some of the following marketing challenges:
- You need a change in marketing to support a pivot in your business.
- You’ve acquired a company and want to ramp up marketing.
- You’ve just started your company and need a marketing jump start.
- Your sales reps are frequently discounting to win sales.
- Your website is dated and your familiar programs aren’t working as well as they used to. You’re ready to update your marketing strategy, but you’re not sure what to change.
- Your customers love your product, but you’re not sure how to get more traction.
- You want to diversify and strengthen your channels and partner program.
- You want to expand your business to the United States.
- You want to expand your business abroad outside the United States.
- You want to cut churn and increase customer lifetime value.
- You’re about to make your first marketing hire, but you’re not sure whether to hire the full-time marketing coordinator you can afford or a part-time CMO with the strategic expertise you need.
- Your sales team is constantly bitching about not getting enough “quality” leads even though your lead generation programs are delivering leads regularly.
About Katherine Chalmers
Katherine Chalmers is a fourth-generation female entrepreneur with a passion for innovative technology and an addiction to growth hacking for fast-paced startups. She’s spent the past 25 years building marketing programs and organizations for business to business tech companies.
Currently as lead CMO at VelocityMarketing.com she works as a CMO for hire, helping B2B software and technology firms with their branding and go-to-market growth strategies.
She was previously head of marketing at a $50M national audiovisual integration company based in McLean, Virginia. There she managed all aspects of marketing including brand, lead generation, marketing operations, product marketing, and (occasionally) software development. While there, she managed a major rebranding project, rebuilt and modernized the company website, and designed and led development for a specialized sign display application Docket Display, the company’s first SaaS product.
At LiveSafe, Katherine was responsible for helping develop and implement marketing processes. In addition to overseeing outbound marketing, events, sales enablement, and the marketing technology stack for the growing SaaS company, she was part of the product launch team, account based marketing team and developed programmatic marketing campaigns for the customer support team.
She was previously the Strategic Director for VelocityMarketing.com and founded WhatsFun.com, a startup dedicated to helping tech-savvy moms find more fun.
Katherine also managed marketing for Netuitive, an innovative enterprise performance management software company named a Gartner Cool Vendor for 2007 and a Best of VMworld winner in 2007 and 2009. She began working with the company as a consultant with High Velocity Marketing in 2003 helping develop the initial branding strategy, website and collateral suite with the launch of its first IT software solution. In 2005, she joined the company full-time and has helped build a highly-focused marketing organization that helped the company grow revenue 500% in 2006, 140% in 2007 and increase customers 300% in 2008. (Netuitive rebranded as Metricly and was acquired by Virtana.)
Katherine built the global Internet marketing program at Categoric Software. There she transformed the company Web site into an integrated marketing tool supporting company-wide branding and marketing initiatives.
As Director of Marketing and Corporate Communications at Survey.com in Silicon Valley, she built the company’s pre-funding marketing organization. In addition to developing ultra-efficient systems to deliver high-impact marketing with limited resources, she managed partner initiatives and led the company’s corporate name change and re-branding project.
Katherine managed marketing at DSP Communications, a NASDAQ-traded maker of baseband processors for wireless handsets before its acquisition by Intel, and began her high-tech career at BellSouth Cellular.
She earned an MBA from Emory University, a BA in History and Global Policy Studies from the University of Georgia, and studied at the Institue d’Etudes Politiques (Science Po) in Paris, France. She is also a graduate of TheFunded.com’s Founder Institute.