More leads. More deals. More revenue.
Fractional CMO and Marketing Services for B2B Tech Companies
Pretty brochures won't transform your business.
A strategic go-to-market program can.
An experienced CMO looks at marketing through the lens of driving business value. Developing a strategically targeted brand and clear positioning then executing programmatically on a well-defined, integrated growth plan yields much better traction and ROI than a series of ad hoc marketing tactics.
I have over 20 years of experience managing sales-integrated marketing programs for B2B software and technology companies – from startups to mid-market firms to Fortune 500 giants. If you’re ready to move beyond tactical campaigns with junior marketers and freelancers, let’s have a chat about where you are and where you want to go. My team and I are ready to help you grow and scale.
Is Hiring a Fractional CMO for You?
Wondering if you’re in the right place? We’re not your typical freelancer or marketing agency, but we’re a great fit if you and your team are struggling with complex marketing and sales challenges like these:
- You need a change in marketing to support a pivot in your business.
- You’ve acquired a company and want to ramp up marketing.
- You’ve just started your company and need a marketing jump start.
- Your sales reps are frequently discounting to win sales.
- Your website is dated and your familiar programs aren’t working as well as they used to.
- You’re ready to update your marketing strategy, but you’re not sure what to change.
- Your customers love your product, but you’re not sure how to get more traction.
- You want to diversify and strengthen your channels and partner program.
- You want to expand your business to the United States.
- You want to expand your business abroad outside the United States.
- You want to cut churn and increase customer lifetime value.
- You’re about to make your first marketing hire for day to day implementation, but you don’t have an internal strategic marketing leader.
- Your sales team is constantly bitching about not getting enough “quality” leads even though your lead generation programs are delivering leads regularly.
Integrated Marketing Implementation Services
Go-to-Market Growth Strategy
Proper positioning for your target market is critical for successful growth. Our methodology clearly identifies the markets you can win, the personas you can best serve, and communicates the value propositions you deliver.
Brand, Websites& Collateral
The right design instantiates your company's brand. Let's craft a unique identity that will connect with your ideal customers, then bring it to life with websites, product collateral, and sales/partner enablement tools.
Lead Generation & Promotion
Our team of marketing specialists can plan and implement turnkey content and lead generation marketing programs to help build your sales funnel. We can do it for you or work collaboratively with your internal team.
Technology is transforming modern marketing practices. We’ll help you select, deploy and efficiently integrate the right applications to support your marketing, sales and customer success processes.