Fractional CMO and Marketing Services for B2B Tech Companies
More leads. More deals.
More revenue. Faster growth.
Pretty brochures won’t transform your business. A strategic go-to-market program can. Learn how your team can benefit from access to C-level expertise and a SWAT team of skilled marketers within a scope of work tailored to your company’s goals, needs, and budget.
Every Company Deserves a great Marketing Strategy ...
Growing a B2B technology company is tough – and it takes a lot more than just building a great product. That’s why having an experienced marketing leader to guide your company’s go-to-market growth strategy is so helpful.
It’s much easier to have someone who’s been there to help you navigate the five Ps of marketing and sales (product, price, place/channels, promotion, and persuasion).
Unfortunately, many companies lack the resources to hire a deeply experienced chief marketing officer who can lead marketing from the perspective of the business as a whole, not just the tasks within the marketing function. A fractional CMO helps bridge the gap between tactical and strategic marketing management while allowing the company to allocate more budget to implementation instead of executive overhead.
We believe that with the right guidance, your internal teams and freelance vendors can deliver outstanding results. VelocityMarketing.com is dedicated to helping CEOs, Marketing Directors, and Investors get the right strategic guidance when they need it – even before they are ready to hire a full-time CMO.
... and a Marketing SWAT Team to Get Stuff Done!
Our global remote team specializes in rapidly implementing go-to-market strategies and building metrics-driven, scalable sales and marketing programs for complex business applications and other B2B technologies. Software and technology are our jam. We love translating how tech features deliver business value so even the stingiest suits will buy.
Our customers are cool startups, growth stage mid-market firms, and established companies or product divisions that need help with an extra project or want a fresh strategy to meet changing market conditions.
We put the latest marketing tools and methodologies to the test. Automation and optimization? Yes, please!
Our Rolodex is stuffed with great vendors and specialists – we always know a guy (or gal or team or tech) who can help.
We fatten product margins and squeeze marketing budgets until they cry for their mamas. Sales teams, marketing pros, customer success teams, and CFOs love us.
Plus, you can book our team for a single project or choose one of our monthly subscription plans for unlimited marketing projects. Chose the engagement plan that works best for you.
Choose your own marketing adventure as you grow with
exactly the right talent and resources when you need them
Integrated Marketing Implementation Services
Proper positioning for your target market is critical for successful growth. Our methodology clearly identifies the markets you can win, the personas you can best serve, and communicates the value propositions you deliver.
Brand, Websites, & Collateral
The right design instantiates your company’s brand. Let’s craft a unique identity that will connect with your ideal customers, then bring it to life with websites, product collateral, and sales/partner enablement tools.
Lead Generation & Promotion
Our team of marketing specialists can plan and implement turnkey content and lead generation marketing programs to help build your sales funnel. We can do it for you or work collaboratively with your company’s internal team.
Flexible Engagement Options for Your Scope and Budget
Get just the help you need. Book a single project or sign up for one of our subscription programs to get unlimited marketing projects for a predictable monthly cost. Upgrade, pause, or cancel at any time.
Meet Katherine Chalmers – Founder and Chief CMO
Katherine is a fourth-generation female entrepreneur with a passion for innovative technology and an addiction to growth hacking for fast-paced startups. She’s spent the past 25 years building marketing programs and organizations for business to business tech companies. (Full Bio)