More leads. More deals.
More revenue. Faster growth.

Fractional CMO and Marketing Services for B2B Tech Companies

Eye-catching brochures don’t transform your business—only a strategic go-to-market program does. Discover how your team can leverage direct access to executive marketing expertise, innovative fractional CMO services for B2B tech companies, and a dedicated SWAT team of digital marketing specialists, all tailored to your company’s unique goals, needs, and budget.

Lead Generation Got you Down?

Your lead quality is poor.
Your lead flow is inconsistent.
Your pipeline isn't full.
Your messaging isn't resonating with customers.
Your customer acquisition cost is too high.
Your revenue isn't predictable.
Your marketing decisions aren't data-driven.
Your sales team is complaining.
Your marketing team is frustrated and overworked.

I am Katherine Chalmers, founder of Velocity Marketing, and I empower software companies to achieve accelerated growth.

I specialize in guiding B2B software companies to engage with ideal prospects, articulate their unique value, capture quality leads, and secure deals that drive revenue.

With 25 years of experience building agile marketing programs and organizations for startup and mid-size tech companies, my team and I actively resolve go-to-market strategy challenges. We align sales and marketing to optimize lead generation, enhance pipeline efficiency, and deliver predictable revenue.

Katherine’s Full Bio

Benefits of Fractional CMO and Marketing SWAT Team Services

Comprehensive Strategy & Execution

Experience end-to-end marketing solutions with our comprehensive fractional CMO services for B2B tech companies and tailored interim CMO services for digital innovation in software companies. Our strategic marketing consulting for tech firms delivers integrated digital marketing and full-service execution that drives business growth.

Faster Time-to-Market

Accelerate campaign rollouts with interim CMO for software startups and rapid lead generation strategies. Our outsourced CMO solutions for tech companies and innovative marketing leadership for tech startups fuel swift digital transformation and market penetration.

Scaleable Marketing Programs

Scale your initiatives with flexible fractional CMO models for scaling technology companies and customized digital marketing plans for software growth. Our agile fractional CMO services for tech startups empower you to adapt without rigid contracts, ensuring sustainable expansion.

Flexible Talent and Skills

Access on-demand expertise—from graphic designers and ad specialists to copywriters, social media managers, and video experts. Our expert fractional CMO support for B2B growth leverages specialized demand generation and high-impact content marketing for tech innovators.

Data-Driven Marketing Decisions

Harness robust KPIs, advanced digital marketing analytics, and ROI-focused initiatives to drive performance marketing optimization. Our data-centric fractional CMO strategies for B2B success deliver actionable insights that refine lead generation and revenue scaling.

Affordable Executive Leadership

Benefit from cost-effective fractional CMO consulting and outsourced CMO leadership that drive strategic growth and revenue optimization. Our innovative interim CMO services for software startups and bespoke fractional chief marketing officer support empower your business without full-time overhead.

Choose your own marketing adventure as you grow with

exactly the right talent and resources when you need them

Integrated Marketing Implementation Services

Go-to-Market
Growth Strategy

Optimize market positioning with our innovative fractional CMO services for B2B tech companies and interim CMO for software startups. We deliver a data-driven digital marketing strategy for B2B growth and strategic marketing consulting for tech firms, ensuring revenue growth strategies for technology companies that identify winning markets and ideal personas.

Brand, Websites, & Collateral

Elevate your brand identity with bespoke branding strategy and digital branding solutions for tech startups. Our comprehensive branding and digital marketing services—including software company marketing and innovative fractional CMO support for B2B growth—create dynamic websites, impactful collateral, and partner enablement tools that resonate with your target audience.

Lead Generation & Promotion

Accelerate your sales funnel with targeted lead generation and turnkey content marketing programs. Our B2B marketing strategy and agile digital marketing consulting for software innovators combine performance-driven demand generation with optimized lead nurturing to rapidly expand your pipeline.

Marketing
Technology

Streamline operations with advanced marketing technology integration and marketing automation services. Our outsourced CMO solutions for digital transformation deploy integrated digital marketing systems that support efficient marketing, sales, and customer success processes, driving scalable business growth.

Flexible Engagement Options for Your Scope and Budget

Get just the help you need. Book a single project or sign up for one of our subscription programs to get unlimited marketing projects for a predictable monthly cost. Upgrade, pause, or cancel at any time.

Executive Leadership

Add a fractional CMO to create a strategic plan and lead growth

Marketing SWAT Team

Leverage our extensive team of specialists to implement quickly.

Mentoring & Training

Advice and learning programs for both CEOs and Marketers

Community

Leverage our extensive team of specialists to implement quickly.

Schedule a free consultation today.

Every Company Deserves a great Marketing Strategy ...

Every company deserves an exceptional marketing strategy. In today’s competitive B2B tech landscape, growing a technology company demands more than a great product—it requires a robust, integrated marketing strategy. Our innovative fractional CMO services for B2B tech companies and interim CMO for software startups deliver strategic marketing consulting for tech firms and a digital marketing strategy for B2B growth that guides you through the five Ps of marketing: product, price, place, promotion, and persuasion.

Many organizations lack the resources to hire a full-time, deeply experienced CMO who oversees business-wide marketing initiatives. Our outsourced CMO solutions for software companies and data-driven marketing strategies for B2B success bridge that gap, empowering you to invest in high-impact marketing implementation rather than costly executive overhead. We deliver advanced digital marketing for software firms and revenue growth strategies for technology companies that align your vision with market realities.

At Velocity Marketing, we believe that with the right strategic guidance—combining innovative demand generation, performance marketing analytics, and integrated marketing strategies—your internal teams and freelance vendors can achieve outstanding results. We are dedicated to helping CEOs, Marketing Directors, and Investors access tailored interim CMO services and proven marketing innovation frameworks long before committing to a full-time CMO hire.

... and a Marketing SWAT Team to Get Stuff Done!

Our global remote team delivers rapid go-to-market and growth strategy implementation for B2B tech companies and software startups. We specialize in fractional CMO services for B2B tech companies and interim CMO for software startups, combining strategic marketing consulting, digital marketing strategy for B2B growth, and innovative marketing leadership for tech firms. By leveraging advanced marketing automation and funnel optimization services, we transform complex software marketing and tech marketing features into clear business value that drives customer acquisition, revenue growth, and marketing ROI.

Our client roster spans cutting-edge startups, growth-stage mid-market firms, and established enterprises seeking outsourced CMO solutions for digital transformation or a strategic partner for tech marketing and growth. We execute performance-driven demand generation, targeted lead generation, and integrated digital marketing that enhances sales enablement, market positioning, and overall marketing performance.

Using comprehensive growth marketing for tech companies, our expert team applies data-driven marketing strategies and end-to-end marketing solutions for B2B success—from branding strategy and content marketing to digital outreach and marketing analytics. Whether you need a one-off project or prefer our flexible monthly subscription plans for unlimited marketing projects, our innovative executive marketing advisory and agile growth consulting ensure your marketing initiatives are scalable, cost-effective, and aligned with your business objectives.

People are Saying ...

"Working with Katherine was amazing. Her review of our pricing was very helpful and in depth. She solved many issues we had. I definitely recommend working with her and will work with her again next time."

noakoritshonerUnited Kingdom

"Our salespeople call Katherine the "Leads Queen" for a reason. Quarter, after quarter, after quarter she delivers results! But what many people don't see are Katherine's talents behind the scenes. She is like a one-person marketing agency. Whether it's writing a compelling direct mailer, designing an eye-popping brochure, building an entire website or launching a major event, Katherine gets it all done -- and does it exceptionally well."

Daniel HeimlichCMO

"A marketing guru by trade, Katherine excels at leading Netuitive’s marketing programs and priming our lead generation machine…everything from trade shows and direct mail to webinars and online promotions. Her ability to react to a very fast paced market and effectively execute programs that add to the groundswell for Netuitive is really where she shines. In my opinion, she’s played a pivotal role in helping our sales and marketing team change the way people think about what it means to achieve true Performance Management. This is no small task. I’ve worked very closely with Katherine on several projects, and am continually impressed by her talents and professional demeanor."

Tim Walls

"Katherine was extremely helpful and was patient throughout the course of the call despite it being an abstract one! She's an expert at what she does and I'd definitely recommend talking to her."

Sal Girish Doe

"Katherine was excellent to talk with and very knowlegable. I have a very niche business and she was able to provide unique information and assist with some issues I'm currently experiencing. She was very accommodating with the time difference. Highly recommended! "

Joelt85Australia

"Awesome call! Katherine provided super valuable suggestions for our marketing automation use case. Thanks Katherine!"

Bryan J

"Amazing call with Katherine. She really knows her SaaS marketing! Would highly recommend!"

Jane Goodrich

"She set up a very nice plan and all the actions to execute it. Very happy!"

Megasoft78Italy

"The real five-star delivery. I got a consultancy on marketing and sales strategy for my startup, and I assure if you take this gig you'll get qualified answers to your questions from a really experienced person. I'll have been definitely working again."

DumanovUkraine

"Katherine is a very experienced mentor and I've had 2 sessions with her already, and would definitely have more. She's able to calmly listen and understand the situations and give advice that you can feel comes from a place of experience and understanding. I definitely recommend her."